Description:
Leverage your internet marketing experience to create and manage effective PPC campaigns. You will own campaign management, campaign analysis, and optimization efforts including keyword expansion, CPC optimization, and ROI analysis.
Responsibilities:
- Create and manage high volume (PPC or CPC) campaigns in Google AdWords, Microsoft Adcenter, and other search engine marketing platforms.
- Conduct keyword research and selection for PPC campaigns.
- Continually optimize pay-per-click campaigns on an ongoing basis to maximize revenues.
- Monitor campaign results and analyze key metrics. Generate and deliver ongoing performance reports.
Qualifications:
- 1-2 years internet marketing experience including some or all of PPC campaign creation and execution, affiliate programs, web analytics.
- Experience with Omniture Site Catalyst strongly preferred.
- BS degree or equivalent experience in marketing, business or related field (preferred, not required)
Required Skills:
- Knowledge of internet tools such as search listing providers, third-party SEM tools, tracking tools, bid-management systems and keyword development tools among others.
- Analytical mindset with strong quantitative skills
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis
- Exceptional Excel skills are a must
- Ability to consistently meet tight deadlines while maintaining a high level of attention to detail and follow through
To apply, email resume and salary history to careers@TechMediaNetwork.com. Specify position(s) applied for.
