Small Business Trends: Content Network Adds Commerce: TechMedia Acquires BuyerZone
TechMedia, a media company and content network, has acquired BuyerZone.
TechMedia operates a network of websites that are technology and science related, including Laptop, Business News Daily, Tom’s Hardware, Space.com and Top Ten Reviews. TechMedia says it has “72 million engaged tech and science enthusiasts” monthly.
BuyerZone is a lead-generation commerce site. It brings together SMBs who need business products and services, with vendors. A small business owner or manager goes to BuyerZone to locate vendors and get price quotes for phone systems, payroll services, copiers, forklifts and other services and supplies. BuyerZone said in its announcement that it has “over one million registered buyers and a network of more than 8,500 sellers across 150-plus product and service categories.”
BuyerZone was formerly owned by Reed Business information. Terms of the deal were not disclosed.
Strategic Content and Commerce Combo
These kinds of combinations can make sense. By adding a commerce component, content sites hope to expand their revenue streams. With direct commerce they do not have to rely solely on traditional advertising or subscriptions.
Commerce platforms likewise have an incentive to pair up. With Amazon seeming to rule the world of consumer e-commerce, and Google displacing commerce through its direct shopping results, it can be hard to grow a commerce platform today. Commerce platforms always need more buyers. Content draws buyers in.